Marketing Manager

About the Role

As a Marketing Manager at microLEAP PLT, you will play a pivotal role in leading the development, oversight, and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. This position requires a strategic, creative, and data-driven professional with a proven track record of managing marketing teams and implementing successful multi-channel campaigns. You will lead a dynamic team (including general marketing, design, and CRM functions) and will report directly to the Chief Marketing Officer.

Responsibilities

• Strategic Leadership: Develop, lead, and implement comprehensive marketing strategies aligned with company growth objectives
• Campaign & Team Management: Oversee the planning, execution, and monitoring of multi-channel marketing campaigns to increase brand visibility, drive customer acquisition, and enhance lifetime value. Supervise team execution across digital, creative, and CRM channels
• Brand & Design Oversight: Guide the creative direction of the brand. Oversee the production of visually striking and on-brand marketing collateral (social media graphics, email templates, print materials) to ensure consistent and cohesive brand representation across all touchpoints
• CRM & Customer Journey Optimization: Supervise the development of data-driven CRM strategies (via platforms like HubSpot) to enhance customer onboarding, retention, upselling, and personalization. Oversee the team handling customer inquiries and omni-channel support (WhatsApp, live chat, email, phone)
• Digital Marketing Excellence: Direct and optimize digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising
• Market Research & Insights: Conduct and evaluate market research to identify emerging design, digital marketing, and industry trends, competitor activities, and customer preferences to inform future business strategies
• Analytics and Reporting: Utilize analytics tools to measure, interpret, and report on the performance of marketing campaigns and CRM initiatives, providing high-level insights and recommendations to executive leadership
• Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources across various campaigns and tools for maximum ROI
• Cross-Functional Collaboration: Collaborate with Sales, Product Development, and other departments to ensure cohesive, integrated marketing efforts that align with overall business goals
• Ad Hoc Leadership: Be adaptable and willing to take on high-level ad hoc responsibilities as needed, demonstrating flexibility and the ability to contribute to various strategic initiatives in consultation with C-Level executives

Requirements

• Bachelor's degree in Marketing, Business, Graphic Design, or a related field
• Proven experience in a marketing leadership or managerial role, preferably with a background covering general digital marketing, CRM management, or creative direction
• Proficient in English and Bahasa Malaysia
• Strong understanding of current digital marketing trends, graphic design software/principles (e.g., Adobe Creative Suite, Canva), and CRM tools (e.g., HubSpot)
• Excellent leadership, communication, and interpersonal skills with the ability to manage multiple projects and meet tight deadlines
• Analytical mindset with the ability to interpret complex data and turn insights into actionable strategies
• Results-oriented with a track record of achieving marketing objectives and driving customer loyalty
• Must be willing to travel nation-wide as required
• Positive attitude, responsible, able to work independently and take instructions seriously

Why Join Us?

• Opportunity to grow in a fast-growing fintech environment
• Exposure to SME financing and investment industry
• Supportive and collaborative working culture
• Career development opportunities within the organization